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6 February 2012 | Adam Leach
Nearly a third of buyers in the events industry think they don’t
have enough equipment in stock to deal with heightened demand resulting from the
London 2012 Olympics.
Challenges: London 2012, published today by the International Special Events Society (ISES) and Crewsaders, found 29
per cent believed they would be caught short of resources when the Olympics
caused a spike in demand.
Glastonbury Festival organisers cited potential supply shortages
and extra costs, resulting from the games, as part of the reason for taking a
year off in 2012. There was concern, for example, that it would not be able to
get the required number of portable toilets because they would be needed for London
A total of 30 per cent of buyers said they would need to
substitute products to continue to meet demand for their goods and services.
The research found that of those who believe they will be
resourced enough, 60 per cent will only achieve this by establishing new
operational processes to increase the productivity of supplies. Key to this
method, it said, is establishing a mechanism to improve stock allocation.
The report suggests that one of the main impacts will be an
increase in equipment hiring and subcontracting. It found that 87 per cent of
buyers are willing to ‘dry hire’ (equipment-only hire) or contract other
companies with equipment surpluses to meet their operational needs. As demand
in the UK will be increased, companies said they will look to work with or
establish partnerships with European companies.
Discussing the potential impact of the games on suppliers, a
respondent said: “I can see there may be a bit of a fight for equipment.”
Another said: “There will be shortages and long delivery times, and prices will