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18 January 2012 |
Buyers at Pernod Ricard
have reduced supplier numbers and gained visibility of their marketing expenditure
after putting a spend management system in place.
The maker of wine
and spirit brands, including Jacob's Creek, Chivas Regal and Absolut Vodka, is
ensuring its staff use spend management platform eMarket to order from a
preferred list of suppliers for point of sale (POS) items such as branded
t-shirts, glasses and other promotional gifts.
The use of the ProProcure
software has led to staff across the group being steered
to a pre‐approved list of branded promotional materials which is now supplied
by just 20 per cent of Pernod Ricard’s original POS supply base. It has also
helped with product quality and brand consistency – with, for example, the same
glasses used for the same brand in each of the countries the company operates
Suppliers are also challenged to raise their game as a
result of a module that allows staff to rate the supply base and the items they
The company said the changes have resulted in savings but
would not confirm how much.
Pernod Ricard’s POS category leader Nicolas
Meauze, who is based in Paris, said: “For 2012, I will focus on ensuring all users adopt the tool. The main benefits are the visibility
of spend and the integrity of the brand that it ensures. When you place an
order to a preferred supplier you also benefit from lower prices because more
of the group’s users are ordering this supplier’s items.”
The system also helps the company reduce its carbon
footprint by enabling those ordering POS items to order from the group’s
warehouses or a preferred supplier, depending on which is closer.