☛ Want the latest procurement and supply chain news delivered straight to your inbox? Sign up for the Supply Management Daily
27 November 2012 | Anna Reynolds
Scottish public sector organisations will be able to buy recruitment advertising and marketing services directly from the media and bypass agencies through an intiative launched by Advanced Procurement for Universities and Colleges (APUC).
All major publishers have been approached to tender to win a place on the contract and APUC is confident there will be significant interest. Publishers will be required to offer the public sector the same price they would an advertising agency.
The benefits for buyers will be greater access to pricing and market information, with savings from cutting out agency fees.
Alastair Blair from agency The PotentMix, who has acted as a consultant to APUC on the new model, told SM: “From a procurement point of view it makes sense. By removing the middleman, substantial savings will be made and recruiters will be given access to a far greater range of the information they need to decide where to advertise.”
APUC says the contract will create more transparency on pricing and will give media sales people direct access to the client, allowing them to negotiate price offers. Furthermore, analysis of response to advertisements and cost per hire will be more accurate as checks will be made to ensure pricing is fair and consistent.
The new contract will run from March 2013 and involves Scottish higher and further education institutions, NHS Scotland, the Scottish Fire and Rescue Service and Scottish Police Service, and four local authorities (Angus Council, Dumfries and Galloway Council, Dundee City Council and Falkirk Council).