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11 April 2013 | Anna Reynolds
Supermarkets in the UK are rationing sales of baby formula because some customers have been bulk-buying products for unofficial export to meet demand from China.
Danone, the manufacturer of the Aptamil and Cow & Gate brands, said a limit of two packs per customer has been adopted by most retailers to prevent some individuals from bulk-buying baby formula for “commercial purposes”.
In a statement, the company added: “We understand that the increased demand is a result of unofficial exports to China to satisfy the needs of Chinese parents who want international brands for their babies. We do not export our products; the powdered baby milk formula we sell is made for UK babies, and labelled according to UK regulations.”
Sainsbury's, Tesco and Morrisons have said the purchase of certain brands will be limited to two units per customer per day.
Danone apologised to parents for any inconvenience caused and said it is increasing the production of milk with extra supplies of its brands arriving every week. Further, the company will monitor demand daily, and is increasing production and supply to meet China’s growing needs.