Chinese demand leads to baby milk rationing

11 April 2013
More international articles

Want the latest procurement and supply chain news delivered straight to your inbox? Sign up for the Supply Management Daily

11 April 2013 | Anna Reynolds

Supermarkets in the UK are rationing sales of baby formula because some customers have been bulk-buying products for unofficial export to meet demand from China.

Danone, the manufacturer of the Aptamil and Cow & Gate brands, said a limit of two packs per customer has been adopted by most retailers to prevent some individuals from bulk-buying baby formula for “commercial purposes”.

In a statement, the company added: “We understand that the increased demand is a result of unofficial exports to China to satisfy the needs of Chinese parents who want international brands for their babies. We do not export our products; the powdered baby milk formula we sell is made for UK babies, and labelled according to UK regulations.”

Sainsbury's, Tesco and Morrisons have said the purchase of certain brands will be limited to two units per customer per day.

Danone apologised to parents for any inconvenience caused and said it is increasing the production of milk with extra supplies of its brands arriving every week. Further, the company will monitor demand daily, and is increasing production and supply to meet China’s growing needs.

LATEST
JOBS
Swindon, Wiltshire
upto £40K base (+ Paid overtime and corporate benefits)
Honda Manufacturing Ltd
Kew gardens, Richmond upon Thames, London (Greater)
£37,000 - £42,500 per annum pro rata, depending on skills and experience
Kew Royal Botanic Gardens
SEARCH JOBS
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates
GO TO CIPS KNOWLEDGE