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6 April 2013 | Adam Leach
The move marks the first instance where an airline has partnered with the not-for-profit group to have the sustainability of it catering operations assessed and rated. Through the partnership, the SRA will measure Virgin’s supply chain against 14 criteria, such as water use, waste management, energy efficiency and fair trade products.
Reuben Arnold, director of customer experience at Virgin Atlantic, said: “Value for money and quality of product are of course hugely important factors, but our passengers now rightly demand that we look beyond that, and ensure we are making the most sustainable choices. The SRA ratings will allow us to understand how we and our global suppliers are performing on this front, and how to work closely together to drive improvements.”
The assessment process will cover the entire supply chain involved in producing the in-flight meals for all flight routes. In addition to grading the level of sustainability of the airlines catering supply chain, the SRA will also identify areas that can be improved.