Maxeda DIY outsources procurement to 4C Associates

31 July 2013

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1 August 2013 | Adam Leach

Dutch retailer Maxeda DIY Group has brought in 4C Associates to manage its strategic sourcing and category management operations.

The Amsterdam-based chain, which operates stores across the world, has hired the firm, which it has worked with in the past, to get a firmer grip on its cost base as it tries to maintain its competitive pricing.

Under the deal, a team of 4C staff, some of whom will work out of Maxeda offices in Amsterdam and Brussels, will take over responsibility for strategic sourcing, category management and spend analysis, covering both direct and indirect spend. The combined annual direct and indirect spend by Maxeda is more than €500 million (£434 million).

Arjan Kaaks, CFO at Maxeda DIY Group, said: “4C’s engagement is in line with our strategy and will ensure that we continue to optimise our cost base while providing our customers with high-quality products at competitive prices.”

Ed Ainsworth, managing director at 4C Associates, said: “We have been  working together and this contract recognises the greater flexibility and expertise which our Brussels office provides to clients based in mainland Europe. Maxeda DIY Group can take advantage from cross-client deals and economies of scale when collaborating with other client teams.”

Previously, Maxeda spun-off its procurement operation into Procumulator, which managed the firm’s indirect spend and provided procurement services to other clients including Brico, Gazelle and Coolcat.

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