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27 June 2013 | Adam Leach
Waitrose has responded to the horse meat scandal by sourcing all of its own-brand beef products from a single supplier, the company has announced.
Under the deal, which is effective from this week, the company’s current supplier of fresh beef products Dovecote Park has also taken on the contract for frozen beef product lines. The arrangement will see Dovecote manage the entire beef supply chain up to the point at which the products are delivered to Waitrose. The supplier has established a new frozen food production facility and is creating 12 new jobs to handle the extra work.
Heather Jenkins, buying director for meat, poultry, fish, frozen, dairy and agriculture at Waitrose, said: “We’ve a long heritage of working with Dovecote Park to produce high-quality and tasty meat, and we’re delighted that this new frozen facility means we can get all our fresh and frozen beef from one source. More importantly for our customers is that it’s fully traceable as it’s controlled by one processor.”
Produce coming through the deal includes burgers, joints, meatballs, steak and mince. All beef sourced by Dovecote Park will come from British farmers, a requirement already in place for the fresh beef products.
Earlier this month, food manufacturer Birds Eye committed to sourcing all of its beef from the UK and Ireland from the end of the month.