Procurement aims to feed in more revenue at Football Association

11 March 2013

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11 March 2013 | Rebecca Ellinor

Procurement is helping to make money for the Football Association (FA), not just save it.

In an exclusive interview with Supply Management, procurement manager Ian Fenwick said that in his first year in the job, he and his colleagues have been instrumental in bringing in investment from suppliers. They achieved this by encouraging them to invest back into the business by taking a corporate box.

Fenwick, who joined the group in December 2011, expects 10 per cent of revenue made this way to come through the supply chain by the end of this year.

He said: “When you have strategically critical goods or services, you can’t have people buying the contract on the back of a sponsorship agreement, but what you can do – all things being equal on the service element – is look at the commercial side at reinvestment and what our net position would be as a result of the deal.”

And since the FA is a not-for-profit business, any money that is made or saved is effectively reinvested into the game.

The group is formed of four separate companies - the governing body, FA Learning, Wembley national stadium and sports coaching and medical facility St George’s Park. It has 24 England teams, including the men’s senior team.

The FA has three major revenue streams: broadcasting rights, which it sells around the world; corporate membership; and sponsorship packages. For the past three years, it has managed to invest £100 million back into the game every year.

Read the full interview on supplymanagement.com tomorrow

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