Adidas takes supplier communication 'to the next level'

Adam Leach is a freelance business journalist
8 May 2013

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Sports brand Adidas has given factory workers in its supply chain mobile phones to raise grievances and concerns with management in an effort to improve communication.

The company’s 2012 Sustainability Progress Report, published on Monday, disclosed it had worked with one of its main footwear suppliers in Indonesia to increase communication between management and the workforce on concerns.

Through the pilot, factory workers have shared grievances regarding staff reductions, working hours and insurance. Suggestions and questions have also been made by texting management.

Glenn Bennett, group board member responsible for global operations at Adidas, said: “By empowering workers to reach out to the factory management directly, we are taking communication between factory management and workers to the next level.”

Following the pilot at the Indonesian factory, it is now being rolled out to four other factories in that country and one in Vietnam.

Other achievements detailed in the report included the launch of a DryDye collection - products where no water is used in the dying process - and increasing the use of ‘better cotton’, which is produced sustainably, to 5 per cent, in pursuit of using 100 per cent by 2018.

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