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13 May 2013 | Adam Leach
McDonald's is inviting members of the public to go behind the scenes to evaluate and report on the supply chain behind the Big Mac.
The ‘quality scouts’ initiative will see volunteers from the public - led by former England rugby union international and Celebrity Masterchef winner Phil Vickery - visit different parts of the fast food restaurant’s supply chain, from farms to factories. The scouts will then produce reports on what they saw, to be published on a new McDonald's website explaining how its products are made.
Warren Anderson, vice president of supply chain at McDonald’s UK, said in a statement: “Every day people ask us questions about our food and our ingredients, so we’re inviting members of the public to see for themselves what’s in some of our most popular products and follow the journey from farm to restaurant.
“We’re looking forward to giving the quality scouts unique access behind the scenes, letting them uncover the facts and sharing their reports.”
The move was made in response to growing consumer interest around the provenance and processes involved in producing food products. A poll of 2,000 consumers by Populus found knowing where ingredients came from is important for 81 per cent of people. The study also found understanding how the food is produced is important to 53 per cent.
Vickery, who will lead the recruitment of the scouts, said: “As the son of a dairy farmer I’ve always been very aware of where the food I eat has come from, so I’m excited to be leading the McDonald’s quality scouts on their mission to discover more about some of Britain’s best loved products.”