Mobile devices influence chip design

30 May 2013

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Mobile devices, social media and cloud technologies will have the greatest  influence on the electronics supply chain in the coming years as huge demand influences chip design, according to a new survey.

The continued high demand for mobile devices is likely to prompt R&D investment and increase the commoditisation of chips and subassemblies, the latest Smith MarketWatch Quarterly survey found.

Nearly 200 respondents spanning the electronics industry identified mobile devices as the most influential technology in the supply chain in the coming years. Social media and cloud computing ranked closely behind.

“What ‘mobility’ means to a user is influencing the very architecture of chips as well as the semiconductor industry as a whole,” said Smith's report into the survey.

“The continued advances in smart wireless devices (SWDs) have pushed the expectation for seamless and constant connectivity into a growing range of devices.”

Respondents expected increased chip design flexibility all along the supply chain in order to be able to provide rapid upgrades for consumers.

They also expect increased integration to enable improved device functionality and features while shrinking size and weight, and while keeping costs low.

“Mobile devices are where market demand and focus are and are likely to stay at least through the decade,” said the report.

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