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18 October 2013 | Gurjit Degun
The Cabinet Office has launched a framework agreement for communication services, giving the public sector access to 15 agencies.
The strategy and planning framework, managed by the Government Procurement Service, aims to make the most of the public sector’s buying power.
There are 15 agencies in total, which provide services such as campaign strategy development, trend forecasting and target audience identification, on the agreement. It is divided into two lots; Marketing and communications strategy development, with 12 suppliers; And communications channel strategy and planning, with 6 providers.
The agreement replaces two legacy Central Office of Information arrangements of 37 pre-approved suppliers, of which only 35 per cent received any business during the last two financial years.
The Cabinet Office said the move will give small and medium enterprises (SMEs) “real opportunities to secure government contracts” as 60 per cent of suppliers on the framework are SMEs.
Alex Aiken, executive director for government communications, said: “Since 2010 we’ve saved £378 million for hardworking taxpayers through our strict spending controls. But where we do need to spend on strategy and planning; this new approach maximises the most of our buying power to deliver savings of up to £1 million a year.”