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Confectionery producer Mondelez International is sending nine employees to its cocoa-farming communities in Ghana to swap business skills.
The pilot Joy Ambassadors initiative gathers employees from seven countries to learn directly from cocoa communities about their successes and challenges. The employees will also share their business skills.
The project will be based in one of more than 200 Ghanaian communities participating in Cocoa Life, Mondelez International's 10-year, $400 million cocoa sustainability commitment.
Through Cocoa Life, farming families are using community and business development to create thriving cocoa communities.
"Our first Joy Ambassadors mission is sure to be a transformative experience for our employees," said Nicole Robinson, president of the Mondelez International Foundation and senior director for corporate community involvement.
"This is a unique learning experience, and it's also a prime opportunity for our people to add value to Cocoa Life communities through mentoring, tutoring and coaching."