22 February 2014 | Gurjit Degun
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Coca-Cola is looking to save $1 billion (£600 billion) through its supply chain over the next two years.
The announcement came as part of the company’s full-year financial results which reported an 8.4 per cent decline in net income over the past year.
The drinks company revealed that it will save money through “global supply chain optimisation” and IT “standardisation”, which will be spent on media campaigns. The move is part of Coca-Cola’s productivity and reinvestment initiative.
The report said: “Productivity is a core pillar of our 2020 Vision and a priority of our company as we design and implement the most effective and efficient business system.
“The primary components of the incremental productivity goal will consist of expanded savings through global supply chain optimisation as well as data and information technology system standardisation, which will be reinvested in global brand-building initiatives with an emphasis on increased media spending.”