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8 February 2014 | Gurjit Degun
Looking for the most innovative way to generate savings remains the number one priority for travel managers worldwide over the next 12 months.
The research from Carlson Wagonlit Travel (CWT) also found traveller experience and user-friendly services are also top priorities for the 970 respondents.
The sixth annual Travel Management Priorities report found 70 per cent of travel managers want to find innovative ways to generate savings. “As business travel and prices grow in 2014, companies with mature travel programs will be looking to exploit opportunities for incremental savings, as well as bring new areas into the scope of the program,” the report said.
The second priority is to drive growth in online adoption, with 55 per cent of respondents pointing to this. The third is to optimise end-to-end travel processes.
CWT said online booking tools are a key element of optimising end-to-end travel processes which incorporate every stage of trip management. “The area gaining the most traction is integrated expense management as companies adopt automated systems,” the report explained. “The benefits include improved data consolidation, increased policy compliance, a reduced risk of fraud and a better user experience, as well as significant.”
Some 54 per cent also said they would like to further promote the travel programme. CWT said that while only 11 per cent of travel managers are using social media to listen to feedback, around 50 per cent are considering doing so. The study found that 15 per cent of respondents are keen to ‘gamify’ the travel process to boost compliance.
David Moran, executive vice president of global marketing and enterprise strategy at CWT, said that the greater focus on traveler experience “marks a fresh, positive chapter for the industry”.