The volume of beef bought by UK households dropped by 10 per cent year-on-year in November in the face of rising wholesale prices.
According to Mintec beef prices rose by 10 per cent in the year to November, which saw sales of all types of cut drop.
“This is likely to be a result of the increase in beef prices,” said the firm.
The biggest fall was in roasting joints, where sales volumes were a quarter of what they were in the same period the year before.
The smallest fall was in sales of beef mince, which dropped by 3 per cent.