McDonald's announces target to end deforestation across its supply chain by 2030

Will Green is news editor of Supply Management
23 April 2015

McDonald’s has pledged to eliminate deforestation from its supply chain by 2030.

The company said it aimed to meet the target for “priority products”, which include beef, fibre-based packaging, coffee, palm oil and poultry, before this date and it would announce more detailed timelines this year.

McDonald’s said the policy would apply to all its 3,100 direct suppliers and “extend throughout our entire supply chain”.

“We expect our suppliers to work with us in embracing the objectives of this commitment,” said the firm. “We will collaborate with our suppliers and expert advisors to achieve it.”

McDonald’s said “every product supply chain is different due to farming practices, origin, risks, regulations, and other factors” which required “different interventions and approaches, and may also require different training”.

“We will engage with our suppliers, expert advisors and internal commercial and sustainability teams to develop informed sourcing targets,” said the company.

McDonald’s said it would “move to suspend or eliminate purchases from a supplier if an audit or other credible source reveals or confirms that the supplier is seriously violating McDonald’s requirements, and if that supplier does not acknowledge and immediately move to acceptably remediate the concern”.

Francesca DeBiase, senior vice president of McDonald’s worldwide supply chain and sustainability, said: “This commitment to end deforestation demonstrates another major step for McDonald’s as we work to increasingly embed sustainability throughout our global business.

“Making this pledge is the right thing to do for our company, the planet and the communities in which our supply chain operates. We’re excited to continue collaborating with our supplier partners to achieve our goals.”

The firm has also signed the New York Declaration on Forests, which calls for a halving of deforestation by 2020 and an end of it by 2030.

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