Cirencester Town Council has adopted a new procurement and marketing policy to both cut expenditure and boost income.
The council aims to reduce its £900,000 procurement budget by at least £10,000 over the next three years and increase its income by £10,000 by marketing its services.
Its income from street markets, sports and recreation services, the local information centre and small holdings and allotments is forecast to be £132,000 next year, and it aims to grow this to £142,000 by 2018-2019.
The policy covers four key service areas at the town council – Corporate, Office, Community and Estates – and sets out a framework for officers and council members to review any spending of up to £25,000, including whether best and added value has been achieved and to ensure expenditure is minimised.
The framework also focuses on how the council can effectively market and promote services to maintain and build on income, ultimately for reinvestment in the community.
“A key priority has been to minimise capital expenditure and secure added value,” a council spokesman said. “For example, we are moving over to lease hire which reduces capital lump sum costs and over time is reducing revenue maintenance costs; ensuring that year on year we have the best machinery to do the job – providing the public with value for money.
“While the town council has always focused on improving and extending service delivery to and for the wider community of Cirencester, this strategy raises the game in working together, across the political spectrum and collaboratively with officers.”
The council has 15 councillors and is split into eight wards, overseeing a total population of 20,000 people in the Gloucestershire town.