Subway has brought production of its cookies to Europe to “allow for a quicker response rate and create a more flexible supply chain”.
All the brand’s cookies were previously produced in the US, but now a factory in Germany will supply Europe’s more than 4,500 Subway stores.
The European Independent Purchasing Company (EIPC), a non-profit organisation that bulk buys on behalf of Subway franchisees, said the bakery in Gerolzhofen in central Germany will produce more than 100 million cookies a year.
Mike Attwood, purchasing director at EIPC, said: “The new bakery will be a huge asset to our supply chain, with faster response rates and reduced distribution times, enabling us to better serve the franchisees.”
EIPC said wherever possible the bakery will use locally-sourced ingredients, “strengthening the efficiency and flexibility of the supply chain further”. It will also use free range eggs, which means all European Subway products are now “cage-egg free”.
By 2020 the number of Subway stores in Europe is expected to hit 8,000. Ben Fricke, commercial director at EIPC, said: “For expansion plans of that magnitude we need suppliers who will grow with us and an organised team responding to the needs of franchisees and markets appropriately.”
The 600 square metre facility is an extension to an existing bakery, owned by Aryzta, and construction took a year. It includes a research and development centre, which EIPC will use to work with Subway and Aryzta on “ongoing cookie innovation”.
EIPC is responsible for sourcing Subway food, packaging, equipment, utilities and services across Europe.