Using data to build predictive analyses and set benchmarks to ensure travel programmes meet company aims will be the top priority of travel managers this year, according to a report by travel management company CWT.
More than 1,100 travel managers were asked to rate the importance of 12 priorities and the impact of 11 market trends on their schemes.
Some 63 per cent of travel managers said better data visibility would help them tailor travel plans to specific business objectives, enabling ‘big data’ to be analysed to plot traveller behaviour.
Employing a fare tracking and rebooking solution was the second biggest priority, with 62 per cent of the vote. Sixty per cent of respondents said promoting mobile apps to increase the efficiency of travellers would be a key move for 2015.
Previous research by CWT published in December found the rise of mobile technology would be the third most influential trend on this year’s travel programs, with improved data security and the global economy ranking first and second.