'Flexibility of supply' behind change to Fruit & Nut recipe

Will Green is news editor of Supply Management
10 November 2015

Cadbury is introducing sultanas into the recipe of its Fruit & Nut chocolate bar for the first time in the product’s almost 90-year history.

The confectionary company said it was adding sultanas, alongside the traditional raisins, “to ensure greater flexibility of supply”.

The company, which is owned by Mondelez International, said research carried out in August showed half of Britons claimed to know the difference between raisins and sultanas but only 7 per cent actually did. Sultanas are dried white grapes, whereas raisins are dried red grapes.

Cadbury said in a taste test “many consumers noticed no change in taste when trying both bars”.

A Cadbury spokesman said: “The reason for this step is to ensure greater flexibility of supply when it comes to the dried fruit in our Cadbury Fruit & Nut.”

Claire Low, marketing manager for Cadbury Dairy Milk, said: “We are committed to making sure that Cadbury Dairy Milk Fruit & Nut remains true to what makes it so special – the iconic blend of Cadbury Dairy Milk chocolate, dried fruit and almonds.”

In August raisin and sultana prices rose 28 per cent year on year in Turkey, one of the world’s two key producer countries, due to a lower crop forecast.

In 2013 Mondelez said it was aiming to save of $3 billion over the following three years through innovation in its supply chain.

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