McDonald's reaches 100 per cent sustainable packaging goal

Will Green is news editor of Supply Management
9 November 2015

McDonald’s has announced that all centrally-purchased packaging in Europe is now sustainably sourced.

The fast food chain said items including cartons, cups, bags, napkins and tray liners were made with wood fibre from recycled sources or forests certified by the Forest Stewardship Council or the Programme for Endorsement of Forest Certification.

The announcement applies to packaging bought centrally for 38 European countries, including the UK, but not to some locally-sourced items such as salt and pepper sachets and donut cases. The target was set in December 2011.

McDonald's uses 170,000 tonnes of wood fibre each year in its packaging across Europe and 90 per cent of packaging comes from renewable sources.

Keith Kenny, vice president of sustainability, worldwide supply chain at McDonald's, said: “This step represents a key milestone in McDonald’s European sustainable packaging strategy to source 100 per cent wood fibre from recycled or certified virgin sources by 2016, as well as providing credible evidence to our customers that the packaging products we use come from well-managed forests.

“The achievement has involved collaboration across the length and breadth of our supply chain in all 38 European markets, from those that supply our restaurants right back to the family-run businesses that own the forests.”

McDonald’s said it has a “global vision” to source all its food and packaging sustainably.

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