Rice used in Uncle Ben’s, the world’s biggest brand, will be sustainably sourced by 2020.
The pledge that 100 per cent of the rice the company sources will be sustainable was made by parent manufacturer Mars Food, as it announced the launch of the first global standard for sustainable rice.
The standard has been developed in conjunction with the Sustainable Rice Platform, and will be used to benchmark the company’s rice supply chains. Mars had already started to work with farmers in India and Pakistan to pilot the standard, which identifies gaps and develops strategies to boost sustainability.
President of Mars Food, Fiona Dawson, said: "Caring for our environment as well as our entire supply chain from end-to-end is more than usual corporate responsibility. It's an imperative. Through the global standard, we hope to create benefits for all involved from the farmers to our consumers.
“The benefit for us is that is that we are ensuring premium quality rice, while also ensuring a higher income for farmers, and a better environment for current and future generations. It is a truly mutual solution.”
The Sustainable Rice Platform includes businesses, agricultural researchers, the public sector, civil society, brought together by the United Nations Environment Programme and the International Rice Research Institute.