Fashion retailer H&M has pledged support to a campaign to stop animal testing of cosmetics globally.
The retailer, which has a no-animal-testing policy for its own brand cosmetics, has pledged support to Human Society International’s (HSI) #BeCrueltyFree campaign.
The fashion company has committed to pursuing policy change in countries around the world, such as national legislative bans on animal testing of cosmetics, as well as the improvement of farm animal welfare within wool and down production.
H&M will support the #BeCrueltyFree campaign through consumer advocacy, dialogue with key stakeholders, and supporting training and education programs.
Since the campaign’s launch in 2012, bans on cosmetics animal testing and trade have been enacted in the EU, Israel, Norway, India, New Zealand and Turkey, with similar laws proposed in Argentina, Australia, Brazil, Canada, Russia, South Korea, Taiwan and the US.
Troy Seidle, director of HSI’s research and toxicology department, said: “As a company that already eschews animal testing of its own cosmetics, H&M is now sending a strong message industry-wide that more needs to be done to end the suffering of animals in cosmetics tests.”
H&M and HSI will also work together on the development of global wool and down standards and other auditing programs, and will look at opportunities to pursue industry-wide policy change such as national legislative bans on mulesing, live-plucking and force-feeding.
Madelene Ericsson, sustainability business expert at H&M said: “Animal welfare is important to us at H&M and we want to contribute to improved animal welfare practices in our industry, which is why we are committing ourselves not only to further improve our own requirements, but also to work collaboratively with Humane Society International to elevate standards throughout the industry and globally.”