Nestlé will use only sustainably sourced cocoa to manufacture Kit Kats worldwide from the first quarter of next year.
The brand already uses only sustainably sourced cocoa, accredited by independent third-party bodies, in products sold in certain markets. But it will extend this to cover Kit Kats in the US and worldwide in 2016.
The initiative is part of Nestlé’s commitment to source 150,000 tonnes of sustainably produced cocoa by 2017 via the Nestlé Cocoa Plan.
Sandra Martinez, head of confectionery for Nestlé, said the announcement would strengthen consumer trust in Kit Kat as a responsible brand.
“Sustainable cocoa sourcing helps safeguard the livelihoods of farming communities and delivers higher quality cocoa beans,” she said.