Asda has relaxed specifications on carrots. © 123RF
Asda has relaxed specifications on carrots. © 123RF

Asda trials ‘wonky’ veg box to cut waste

Will Green is news editor of Supply Management
16 February 2016

Asda has begun a trial selling boxes of “wonky” vegetables as part of a drive to cut food waste across the supply chain.

The boxes, which are priced lower than regular shaped fruit and veg, include potatoes, parsnips, cucumbers, peppers and leeks.

The supermarket said it had also “relaxed specifications” on carrots and sweet potatoes, which means there are an additional 640 tons of these vegetables on shelves across the country that would otherwise have been rejected.

Ian Harrison, Asda’s technical produce director, said: “We’re excited to launch a unique and exclusive Wonky Vegetable box that is jam-packed with ugly winter veg that not only saves shoppers money but helps farmers get more of their crop onto our shelves.

“However, this range only solves one part of the food waste puzzle. The work we continue to do with our growers to ensure as much of their crop is sold as possible, by flexing specifications, is the golden ticket for farmers.”

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