When Gogoro’s electric Smartscooter launched in Taiwan last year, it was dubbed a marriage of iPhone and Vespa (for its interactivity and chic) and the new Tesla (for its rechargeable batteries).
The scooter is a product of the Internet of Things – an app provides diagnostic information from an array of sensors and the rider can customise performance, dashboard display and horn sounds. The simple design allowed Gogoro to develop the liquid-cooled motor and aluminium frame in-house, simplifying the supply chain and minimising costs.
Gogoro already accounts for 5% of Taiwan’s scooter sales. The country’s 23m people own 15m scooters but the machines have a reputation as ‘heavy polluters’ . The new company’s clean energy approach has helped change that perception.
Next for Gogoro is a launch in Amsterdam to complement its Smart City initiative. “Amsterdam recognised that we’re more than a scooter company – we’re an energy company,” says Gogoro’s co-founder Horace Luke.