Tesco is cutting the sugar content in 50 of its own-brand drinks as part of a long-term plan to reformulate its products.
Since 2011 the store has been reformulating its 251-strong range of own-brand soft drinks so they contain below five grams of sugar per 100ml, and the latest 50 will complete the task.
Matt Davies, CEO, Tesco UK, said: “Tesco customers are now consuming on average over 20% less sugar from our soft drinks than in 2011.”
Tesco said the move fitted in with the government recommendation that sugars should make up no more than 5% of people’s daily diet.
This will lead to the sugar content in some products such as Tesco Cola more than halving from 9.7g to 4.8g per 100ml.
Since 2012 Tesco has been cutting the salt, fat and sugar in over 4,200 of its own products. It will continue the process for a further 1,000 products each year for the next three years.
In total more than 300 tonnes of saturated fat and 15 tonnes of salt have been removed from Tesco own-brand butter and spreads, while more than 65 tonnes of fat, 600 tonnes of sugar and 27 tonnes of salt have been removed from Tesco’s cooking sauces range.
Chris Askew, CEO of Diabetes UK, said: “Similar action from other manufacturers and retailers to make products lower in sugar, saturated fat and salt is vital to tackle rising rates of obesity in the UK.
“Making the healthy choice the easy choice for all of us will help to tackle the rapidly rising number of people developing Type 2 diabetes.”
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