Ed Byrne: "Much cheaper, just as much fun"
Ed Byrne: "Much cheaper, just as much fun"

Secret to success is putting in 70%

Will Green is news editor of Supply Management
15 September 2016

The secret to business success is not putting 100% into your working life, according to comedian Ed Byrne.

Byrne told the audience at the CIPS Supply Management Awards that instead the key was putting in 70%.

“People say you need to put in 100% to succeed,” he said. “That’s wrong.

“You put in 50% just by turning up, but you have to keep 30% back for yourself, so 70% is the right amount.”

In a routine that had people clapping and laughing, Byrne explained how good procurement had dictated that the awards take place in September rather than the more expensive Christmas period, and that they take place on a Wednesday rather than a Friday. “Much cheaper, just as much fun,” he said.

“They could have got Graham Norton or Dara O Briain…” he joked. “Much cheaper, just as much fun.”

Guests at Grosvenor House in Park Lane had been welcomed with champagne before sitting down to a sumptuous three-course meal. A warm evening saw a number of dinner jackets removed, though Byrne admonished those concerned.

Cath Hill, group marketing and membership director at CIPS and chair of the judges, praised the quality of all award entries. “The bar has been raised and we are better at shouting about ourselves,” she said.

Byrne name-checked overall winners Heathrow Airport. “Be careful they don’t expand onto the next table,” he warned.

And after the best of the procurement world had been highlighted, guests took to the dance floor to celebrate to the sound of covers band Big Ocean.

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