A drop in the price of trimmings offset a 17% increase in turkey for the wholesaler ©Rawpixel/123RF
A drop in the price of trimmings offset a 17% increase in turkey for the wholesaler ©Rawpixel/123RF

Christmas dinner wholesale price down 3%

21 December 2017

The wholesale cost of Christmas dinner has dropped by 3% on last year, the first fall in price in three years.

The change in Mintec’s UK Christmas Dinner Index has been driven by a fall in the cost of potatoes and other trimmings, and comes despite double digit increases in the price of both turkey and pork, the Financial Times reported.

However, consumers are unlikely to see price reductions, according to Good Housekeeping’s Christmas comparison.

On the wholesale front, turkey prices have risen by 16% on last year, caused by short supply as an outbreak of bird flu in Europe led to a large number of birds being culled earlier in the year. Pork prices are also up 17% due to supply shortages, although prices are starting to fall in the run-up to Christmas day.

Butter and cream shortages are still in effect, as predicted earlier in December, and also pushing up the price of the index.

These increases have been counterbalanced by a fall in the cost of potatoes and carrots due to strong production levels. Salmon prices have fallen by nearly a third (32%), down from last year’s inflated prices after problems with sea lice and other diseases caused prices to soar in 2016. 

But Good Housekeeping’s consumer Christmas comparison reported a 16% increase in supermarket prices on last year.

The price to consumers of buying the necessities to feed a family of eight on Christmas day has increased in nine out of the UK’s 10 big supermarkets, with increases highest in budget shops including Aldi, Morrisons and Iceland, according to the index compiled for Good Housekeeping by Mintel. 

It found that the Christmas pudding was the only item that had reduced in cost, with everything else including the turkey, stuffing, Christmas cake and potatoes increasing in price.

According to the magazine, the cheapest basket of Christmas goods was to be found from Lidl (£25.53) and Aldi (£25.68), while Waitrose was the most expensive (£41.47).

Consumers looking to get the best value for money however are advised not to buy everything in one store but to shop around. 

Good Housekeeping’s Christmas consumer shopping basket (cheapest to most expensive) 

Lidl: £25.53
Aldi: £25.68
Iceland: £28.12
Tesco: £28.48
Asda: £31.17
Co-op: £33.48
Morrisons: £36.23
Sainsbury’s: £36.59
M&S: £38.43
Waitrose: £41.47

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