The University of London (UoL) has published its sustainability report in a Twitter format to reach a wider audience.
A series of tweets using the hashtag #UoLCarbonCut outlined the main achievements, with further details released using the prezi.com presentational website.
UoL’s head of sustainability John Bailey explained the decision to use Twitter by telling SM: “Most people are time poor.
“So if you can get the key messages across in 140 characters and a picture you are much more likely to reach a wide audience than with a long PDF report.”
Among the key figures in the report was a 40% cut in carbon emissions across the university’s estate last year.
All of UoL’s electricity is now green, coming from renewable energy and 100% of construction site waste is being recycled.
The university’s sustainability team has been running beekeeper training, cycling lessons and the engagement programme “Reduce the Juice”, which aims to inspire students to adopt sustainable lifestyles.
Bailey said the sustainability report had been launched on Twitter used crowd-speaking platform Thunderclap to enable multiple tweets.
He added: “The main aim of releasing the report on Twitter is to spread the good news as far and wide as possible, showing a global audience that it is possible to make dramatic cuts to carbon and inspire other organisations to follow suit.
“We’re totally open about our aim to be a world leader in sustainability within the higher education sector, so believe that the best way for us to inspire change is to allow people to see both our success and failures and learn from our experiences.”
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