Do you ever suffer from cold aisle syndrome, that feeling you get when you walk into the refrigerated section of the supermarket and wish you’d brought your arctic gear?
That sudden chill you experience may become a thing of the past.
Sainsbury’s is introducing F1-inspired technology that will keep more cold air in the fridge while helping the supermarket save around £10m a year on refrigeration costs – all without fixing doors to its fridges.
The supermarket is starting to attach aerofoils – like you might find on an F1 car or aeroplane – to it’s open fridges that will circulate cold air back into the fridge. The result will be a 15% cost saving and fridge aisles that are up to 4C warmer for customers.
Paul Crewe, head of sustainability at Sainsbury’s, said: “By looking outside of our industry, and borrowing technology from an industry that is renowned for its speed and efficiency, we are accelerating how we are reducing the impact on the environment whilst making shopping in Sainsbury’s stores a more comfortable experience.”
The aerofoils, which are attached to the front of shelves, are a result of a partnership with Williams F1 team.
Sainsbury’s has been working with Williams Advanced Engineering (WAE), the division of the company that commercialises innovations from its F1 team, since 2015 to develop and hone the aerofoil technology.
The supermarket says it is the first to roll the technology onto the shop floor.
However, the Carbon Trust, a sustainability consultancy, estimates affixing doors to the fridges could save 30-40% of electricity used.
The aerofoils are currently being rolled out across the supermarket chain, and are expected to be in all stores by the middle of next year.
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