Alibaba held a gala on the day, where a giant screen tracked sales in real time © Xinhua News/PA Images
Alibaba held a gala on the day, where a giant screen tracked sales in real time © Xinhua News/PA Images

Singles Day sets new retail sales record

15 November 2017

China’s top e-commerce giants earned over US$45bn during the annual online shopping event Singles Day, setting a new record in global retail sales for any single day.

Singles Day is a Chinese annual 24-hour buying frenzy that has taken place online on 11 November since 2009. It is the world’s biggest shopping event, where local and global brands offer steep discounts on e-commerce platforms.

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