KFC has launched its first plant-based chicken range, in collaboration with a meat substitute producer.
A limited trial run of a collection of plant-based fried chicken began this week at the Cobb Parkway restaurant in Atlanta, US.
The KFC collection – “Beyond Fried Chicken” – is produced by US food company Beyond Meat.
This is the first national US fast food restaurant with a plant-based chicken option, according to KFC.
The options include nuggets or boneless wings, with a choice of three different sauces.
A KFC UK and Ireland spokesperson told SM: “We’re excited for our team in the US. However, we currently have no plans to bring the Beyond Nuggets and Beyond Boneless Wings to the UK. As back in June, we trialled our first vegan option in the UK: The Imposter Burger – a bespoke Quorn fillet, coated in the Colonel’s original recipe herbs and spices.”
The trial includes a one-restaurant test of the product as part of a wider “food innovation strategy” testing food trends and using customer feedback to inform on KFC’s operations.
“Customer feedback from the Atlanta test will be considered as KFC evaluates a broader test or potential national rollout,” said the company.
Ethan Brown, founder and CEO at Beyond Meat, commented: “To be able to bring Beyond Fried Chicken, in all of its KFC-inspired deliciousness to market, speaks to our collective ability to meet the consumer where they are and accompany them on their journey.”
Beyond Meat also sell products in supermarkets, such as Tesco. In 2018, the launch of its plant-based Beyond burger was delayed due to supply shortages following high demand in the US.
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