Mars using GPS mapping to end deforestation by 2025

27 March 2019

Mars has announced plans to use GPS mapping to achieve a deforestation-free cocoa supply chain by 2025.

Mars said it aims to GPS-map 100% of its cocoa supply chain to make it traceable by 2025. The company has already mapped 24% of its global cocoa supply chain at farm level, while 40% is able to be traced to tier two suppliers and 90% to tier one.

The company outlined detailed action plans for Ghana and Côte d’Ivoire, where 65% of the world's cocoa supply is produced.

The plans focus on areas including forest preservation, sustainable production and social inclusion in the region and form part of World Cocoa Foundation’s Cocoa & Forest Initiative (CFI).  

This year, Mars will complete risk assessments for other countries within its cocoa supply chain including Indonesia, Brazil and Cameroon, with further risk assessments of Ecuador and other countries to be completed by 2020.

Mars will also disclose its cocoa countries of origin and has committed to exclusively source from suppliers who meet its Responsible Cocoa specification on traceability to boost supply chain transparency.

The company will be working with third-parties to monitor and verify the progress it is making on its goal to end deforestation.  

In September last year, Mars announced it would invest $1bn over 10 years to make its cocoa supply chain sustainable as part of its Cocoa For Generations plan, which includes combating deforestation, child labour and poverty.

John Ament, global cocoa vice president at Mars Wrigley Confectionery, said: “Our plan embodies our sustainability strategy for cocoa, with protecting people and the planet at its core.

“In order to achieve our 2025 ambition of a deforestation-free cocoa supply chain for cocoa we source, we will ensure 100% traceability, and will only work with cocoa supply chain partners who can meet our Responsible Cocoa specifications. We are proud to share our actions to preserve and protect forests for the future, because the world we want tomorrow starts with how we do business today.”

Earlier this month, industry leaders including Hershey and the governments of Côte d’Ivoire and Ghana released action plans to end cocoa-related deforestation as part of the CFI.

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