How to win customers or exasperate people

24 August 2007

It’s no secret that some companies will stoop to very cheesy marketing tactics to win customers.

And it’s surprising how generic the tactics can be. Advertising trade journal Campaign has published a list of top clichés employed on TV, featuring adverts with bathrooms that sparkle, fathers who are constantly outwitted by their kids and nasty, inconsiderate bank managers who couldn’t care less about their customers.

But the direct tactics used by suppliers to attract buyers are often no better. One construction products firm sent a parcel to prospective customers containing a hard hat and lingerie to advertise the launch of a new range at Stringfellows nightclub.

So, what are the cheesiest methods you’ve ever seen suppliers use to attract your custom?

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