It's always best to buy what your stakeholders want. But you can't please everyone all of the time, as the famous quotation goes.
As the organisers of the 2012 Olympics are finding out, making sure your purchasing decisions match the expectations of your intended customers can be a tricky business.
Whether you like the new logo (sorry, "brand") or not, it highlights how damaging procurement decisions can be to a company's reputation, even if they are taken in good faith.
How can buyers make sure they please both their corporate bosses and an expectant public? And how can procurement limit the damage, if the wrong decision is made?