Soapbox: Marketing must count

10 October 2007

In the latest Soapbox, Robert Shaw, director of the Value Based Marketing Forum, looks at how procurement can help marketing with process and skill issues:

"Procurement is well placed to assist and this will remove a heavy burden from marketing, allowing them to concentrate on more creative matters."

He adds that it can inject numeracy, help automate data collection, provide suitable analysis tools, align the marketing budgets and headcount to the commercial objectives, and gain top management agreement on marketing's commercial role.

Do you think process in marketing departments has reached a stage where procurement needs to help out? Is procurement really in a position to convince management of marketing's commercial role?

LATEST
JOBS
Staffordshire
Up to-£40k dependent on experience
GX2 Technology Group
UK wide (St Albans, Worksop & Lutterworth)
£45k-£50k p.a. + car allowance (£5.5k)
GPA Procurement
SEARCH JOBS
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates
GO TO CIPS KNOWLEDGE