Celebrity support

28 September 2007

Is using a celebrity to hawk your wares as popular as it used to be?

A snap poll amongst the SM team could name less than ten current “celebs” promoting some kind of product. We certainly don’t see too many celebrities promoting products to buyers. Even David Beckham hasn’t extended his brand to promote e-procurement software.

Would a celebrity endorsement encourage you to buy something professionally?

LATEST
JOBS
Swindon, Wiltshire
upto £40K base (+ Paid overtime and corporate benefits)
Honda Manufacturing Ltd
Kew gardens, Richmond upon Thames, London (Greater)
£37,000 - £42,500 per annum pro rata, depending on skills and experience
Kew Royal Botanic Gardens
SEARCH JOBS
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates
GO TO CIPS KNOWLEDGE