Ever slapped on a fake beard and spied on your competitors? It may seem dark and devious but, as we explore in the latest issue, ‘competitive intelligence’ (minus the phony facial hair) is now a recognised business practice.
And it doesn’t involve tapping phones, rifling through bins or bogus identities. It’s legal and above board and much of it involves supplier analysis or gathering information on the purchasing practices of rivals to gain advantage.
Do you apply ‘competitive intelligence’ techniques?