Soapbox: Creative diferences

12 September 2007

In the latest Sopabox, Rosie Doggett, procurement consultant at the MCCA, explains the difficulty procurement has with buying marketing services:

"A lack of understanding of the creative process is where our industry has acquired its "obstructive" reputation within marketing services. During a tender process many agencies report requests to detail actual salaries by named individual - which breaches basic employer confidentiality and should be refused."

Is she right? Does procurement fundamentally misunderstand the complexity involved in buying services such as marketing? What can be done to improve this?

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