Brand power

22 April 2008

This story on the BBC website reveals some of the world’s most powerful brands. The list takes into account a firm’s financial status and consumer sentiment.

Internet search engine Google topped the list, with other companies such as Microsoft, Coca Cola and IBM all keeping it company. The best performing UK firm was Vodafone, closely followed by Tesco and HSBC.

With this in mind, how important is brand power for a buyer? Can it provide any extra leverage?

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