Make them want it

18 August 2008
Blog pic By Delwyn Cummack

In this issue's Knowledge Zone, Philip Hesketh, author and speaker on the psychology of persuasion, tells buyers how to persuade people by motivating rather than manipulating them.

He says in order to be persuasive, you should make things fun for your team, build positive relationships, show people why they should want to follow a particular course of action and ensure other people feel valued. 

Do you have any advice on motivating/persuading colleagues or staff?

What's worked for you? What hasn't?
LATEST
JOBS
Hounslow, Heathrow /Richmond upon Thames
Competitive salary depending on experience plus generous share award
Tails.com
Surrey
GBP50000 - GBP55000 per annum + Benefits
Bramwith Consulting
SEARCH JOBS
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates
GO TO CIPS KNOWLEDGE