A taste for influence

4 July 2008

This story on the Guardian website reveals a list of 20 people who “decide how you live”. It includes a fashion guru, a Google director, the BBC News website manager and an operations manager for the National Grid.

Most interestingly, the list features a purchaser. Coleman Cuff, chief coffee buyer at Starbucks, explains how he can taste up to 800 cups of coffee a day to find the perfect blend for your Monday morning latte. He deals with suppliers in Costa Rica, Guatemala and Columbia and after 17 years of tasting, hasn’t tired of his day job.

Can you think of any other examples where buyers have an impact on people’s everyday lives?

Have your own purchases ever directly influenced your organisation’s customers?

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