Could a buyer lead England's bid for the 2018 world cup?

17 June 2008
On this morning's Radio 4 Today programme Simon Cummins, head of the sports practice at headhunters Odgers Ray & Berndtson, was discussing the task the firm has of finding someone to lead England's bid to host the 2018 football world cup. He mentioned a number of skills that would be necessary for the post holder to have;
  • International, multicultural relationship building skills
  • Enjoy being in or around football
  • Outward facing and strong in front of the media
  • Skills not only relating to the commercial world, but also to the machinations of government
Listening to this it struck me that a buyer (probably with public sector experience) would be perfect for the role. Purchasers have all the skills above (even if they do need to work on being a bit more outward facing). What else do you think a buyer could bring to the role to bring football home once again?
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