Decoupling Decisions

10 June 2008

As one of our news stories reports today, there is still no consensus on the best way to "decouple" (or break up) the marketing supply chain.

Some companies have decoupled print and press services, but for many decoupling TV and radio programmes seems beyond their capability or resources.

Is decoupling the marketing supply chain something you are actively looking at? What is the best way to approach this tricky subject?

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