Not so cute

15 October 2008

Blog pic By Jake Kanter

I have been to two conferences for the best part of the last two days. A common theme I have noticed emerging at these types of events is speakers using the word "cute". Usually used to describe a different, successful approach to a problem or a new innovative product, it is being flung around seminar rooms like it's going out of fashion.

Trouble is, I don’t think there's anything particularly "cute" about the word cute. In fact, when I hear it mentioned I immediately think of cotton wrapped babies and Easter bunnies - not a bold new approach to business. It all seems a little backward.

Are there any office slogans that make you cringe?

Are you guilty of using the word cute among your colleagues?

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