Soapbox: On demand uncertainty

24 September 2008

In the current Soapbox, Robert Anson, senior director of total supply management at i2, says suppliers must become partners to buyers – especially when it comes to demand.

“Suppliers and manufacturers need to create a more open and honest relationship - one that acknowledges demand variations, and shares risks and rewards. By taking a more global and collaborative view of their shared supply chain, they can work together to manage the demand uncertainty that characterises the worldwide marketplace,” he says.

How do you work with your suppliers to manage demand?

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