Business brains

16 February 2009
According to this story in the Financial Times, entrepreneurs are better at making risky or "hot" decisions then managers. The study by Cambridge University found entrepreneurs' brains were more active in the area responsible for pressured decisions. On "cold" decision making tests - those that are emotionally neutral - both managers and business starters faired equally well. Professor Barbara Sahakian said: "Risky or ‘hot’ decision-making is an essential part of the entrepreneurial process and may be possible to teach, particularly in young adults where higher risk-taking is likely and age-appropriate.” How would you access your ability to make pressured decisions?
LATEST
JOBS
Slough
GBP40000 - GBP45000 per annum + Excellent Benefits Package
Bramwith Consulting
West Sussex
GBP40000 - GBP50000 per annum + Bonus + Benefits
Bramwith Consulting
SEARCH JOBS
CIPS Knowledge
Find out more with CIPS Knowledge:
  • best practice insights
  • guidance
  • tools and templates
GO TO CIPS KNOWLEDGE