It’s London Fashion Week and it got us here at SM thinking – could parading an array of different items in front of buyers catwalk-style make it easier for those in procurement?
The frock fest – while known for its glamour and gorgeous models – is essentially a trade show. Buyers come in, kick back in a comfy chair and observe as products in a variety of hues and styles are tantalisingly trumpeted for their consideration. From there, the transactions flow.
Sure, there’s probably a touch more to it but the question remains, can we learn a lesson here? Is there scope for a product show for the items you buy? Would you bother going if there was?